{"id":25974,"date":"2025-01-19T09:00:00","date_gmt":"2025-01-19T02:00:00","guid":{"rendered":"https:\/\/www.saladin.vn\/blog\/?p=25974"},"modified":"2025-08-26T09:39:50","modified_gmt":"2025-08-26T02:39:50","slug":"the-first-vietnamese-startup-featured-in-ntus-teaching-materials-singapore","status":"publish","type":"post","link":"https:\/\/www.saladin.vn\/blog\/saladin-co-gi-moi\/the-first-vietnamese-startup-featured-in-ntus-teaching-materials-singapore\/","title":{"rendered":"The First Vietnamese Startup Featured in NTU\u2019s Teaching Materials (Singapore)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee4C L\u1ee4C<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #259356;color:#259356\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #259356;color:#259356\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.saladin.vn\/blog\/saladin-co-gi-moi\/the-first-vietnamese-startup-featured-in-ntus-teaching-materials-singapore\/#NTU_%E2%80%93_A_Top_15_University_Worldwide_and_a_Prestigious_IMBA_Program\" >NTU \u2013 A Top 15 University Worldwide and a Prestigious IMBA Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.saladin.vn\/blog\/saladin-co-gi-moi\/the-first-vietnamese-startup-featured-in-ntus-teaching-materials-singapore\/#Hearing_International_Perspectives_on_Saladins_Startup_Journey\" >Hearing International Perspectives on Saladin\u2019s Startup Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.saladin.vn\/blog\/saladin-co-gi-moi\/the-first-vietnamese-startup-featured-in-ntus-teaching-materials-singapore\/#A_Heartfelt_Thank_You\" >A Heartfelt Thank You<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>In January 2025, Saladin proudly marked a very special milestone:<\/strong> becoming the first Vietnamese startup selected for inclusion in the <em>Asia Business Case (ABC)<\/em> \u2013 a prestigious business case library in Asia, used in the International MBA (IMBA) program at Nanyang Technological University (NTU), Singapore.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1.jpg\" alt=\"\" class=\"wp-image-25194\" style=\"width:908px;height:auto\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1.jpg 1280w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1-300x225.jpg 300w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1-1024x768.jpg 1024w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>This achievement is not only a source of pride for Saladin, but also a meaningful step forward for the Vietnamese startup community on the global academic and innovation map.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NTU_%E2%80%93_A_Top_15_University_Worldwide_and_a_Prestigious_IMBA_Program\"><\/span><strong>NTU \u2013 A Top 15 University Worldwide and a Prestigious IMBA Program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nanyang Technological University (NTU) is one of Asia\u2019s and the world\u2019s leading universities, ranked <strong>15th globally in the 21st edition of the QS World University Rankings<\/strong>.<\/p>\n\n\n\n<p>The International MBA program at NTU is renowned for its modern approach, blending theory with real-world case studies from regional businesses. Its goal is to enhance analytical capabilities and strategic thinking for students from many different countries.<\/p>\n\n\n\n<p>Saladin\u2019s selection as an official case study in this program further reinforces confidence in its strategic direction, built on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A unique vision in Vietnam\u2019s insurtech sector.<\/li>\n\n\n\n<li>A sustainable startup model with strong growth potential.<\/li>\n\n\n\n<li>Innovation in applying technology to make insurance more accessible.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"707\" data-id=\"25199\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135606\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-2.jpg\" alt=\"\" class=\"wp-image-25199\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135606\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-2.jpg 800w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135606\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-2-300x265.jpg 300w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135606\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-2-768x679.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"25200\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135608\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-3.jpg\" alt=\"\" class=\"wp-image-25200\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135608\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-3.jpg 600w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135608\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-3-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hearing_International_Perspectives_on_Saladins_Startup_Journey\"><\/span><strong>Hearing International Perspectives on Saladin\u2019s Startup Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alongside this milestone, on <strong>January 19, 2025<\/strong>, Ms. Vivien L\u00ea \u2013 CEO of Saladin \u2013 was invited to serve as a guest judge at an MBA case competition hosted by the University of Economics Ho Chi Minh City (UEH).<\/p>\n\n\n\n<p>At the event, international MBA student teams presented and analyzed the Saladin case study from multiple perspectives, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Risk management and growth strategy.<\/li>\n\n\n\n<li>Scalability of the business model across regional markets.<\/li>\n\n\n\n<li>Technology applications in improving insurance user experience.<\/li>\n<\/ul>\n\n\n\n<p>Vivien shared:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I was truly impressed by the way the students approached the issues, asking very in-depth questions and offering a global perspective. This was not just an evaluation session, but also a valuable opportunity for Saladin to listen and learn from the next generation of leaders.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"25202\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135834\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-4.jpg\" alt=\"\" class=\"wp-image-25202\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135834\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-4.jpg 600w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135834\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-4-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"25203\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135836\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-5.jpg\" alt=\"\" class=\"wp-image-25203\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135836\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-5.jpg 800w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135836\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-5-300x225.jpg 300w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135836\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-5-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"25204\" src=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135837\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-6.jpg\" alt=\"\" class=\"wp-image-25204\" srcset=\"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135837\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-6.jpg 600w, https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135837\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-6-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Heartfelt_Thank_You\"><\/span><strong>A Heartfelt Thank You<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saladin xin \u0111\u01b0\u1ee3c g\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prof. Tan Joo Seng&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr. Koh Cheng Boon&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ms. Kate Bui&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ms. Rachel Ng&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>for playing important roles in connecting, supporting, and promoting Saladin\u2019s presence in NTU\u2019s MBA program and related academic activities.<\/p>\n\n\n\n<p>Once again, Saladin sincerely thanks all academic partners for their trust and companionship.<\/p>\n\n\n\n<p>We look forward to the next journeys in bridging the worlds of business, technology, and education.<\/p>\n\n\n\n<p class=\"has-primary-50-background-color has-background\"><strong>See more<\/strong>:<br><br>&#8211; <a href=\"https:\/\/www.hbsp.harvard.edu\/product\/NTU376-PDF-ENG\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>The Journey from Corporate Professional to InsurTech Startup Founder: Vivien Le, Woman Entrepreneur in Vietnam<\/strong><\/a><strong> <\/strong><em>(<a href=\"https:\/\/www.hbsp.harvard.edu\/product\/NTU376-PDF-ENG\">Havard Business Impact<\/a> &amp; <a href=\"https:\/\/store.hbr.org\/product\/the-journey-from-corporate-professional-to-insurtech-startup-founder-vivien-le-woman-entrepreneur-in-vietnam\/ntu376\" target=\"_blank\" rel=\"noopener\" title=\"\">Havard Business Review<\/a>)<\/em><br><br>&#8211; <a href=\"https:\/\/www.ntu.edu.sg\/business\/news-events\/news\/story-detail\/vivien-le-s-leap--revolutionising-vietnam-s-insurance-market-through-technology\" target=\"_blank\" rel=\"noopener\" title=\"Vivien Le\u2019s Leap: Revolutionising Vietnam\u2019s Insurance Market Through Technology (\"><strong>Vivien Le\u2019s Leap: Revolutionising Vietnam\u2019s Insurance Market Through Technology<\/strong><\/a><em> (Nanyang Technological University)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January 2025, Saladin proudly marked a very special milestone: becoming the first Vietnamese startup selected for inclusion in the Asia Business Case (ABC) \u2013 a prestigious business case library [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":25194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-25974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saladin-co-gi-moi"],"aioseo_notices":[],"featured_image_src":"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1.jpg","author_info":{"display_name":"SALADIN","author_link":"https:\/\/www.saladin.vn\/blog\/author\/saladin\/"},"author_meta":{"display_name":"SALADIN","author_link":"https:\/\/www.saladin.vn\/blog\/author\/saladin\/"},"featured_img":"https:\/\/cdn-blog.saladin.vn\/contents\/2025\/06\/19135024\/saladin-gop-mat-trong-thu-vien-giang-day-asia-business-case-1-300x225.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.saladin.vn\/blog\/category\/saladin-co-gi-moi\/\" class=\"advgb-post-tax-term\">Saladin c\u00f3 g\u00ec m\u1edbi?<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Saladin c\u00f3 g\u00ec m\u1edbi?<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 1 year ago","modified":"Updated 8 months ago"},"absolute_dates":{"created":"Posted on 19\/01\/2025","modified":"Updated on 26\/08\/2025"},"absolute_dates_time":{"created":"Posted on 19\/01\/2025 9:00 AM","modified":"Updated on 26\/08\/2025 9:39 AM"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/posts\/25974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/comments?post=25974"}],"version-history":[{"count":1,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/posts\/25974\/revisions"}],"predecessor-version":[{"id":25975,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/posts\/25974\/revisions\/25975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/media\/25194"}],"wp:attachment":[{"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/media?parent=25974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/categories?post=25974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saladin.vn\/blog\/wp-json\/wp\/v2\/tags?post=25974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}