{"id":27968,"date":"2026-09-03T13:07:27","date_gmt":"2026-09-03T06:07:27","guid":{"rendered":"https:\/\/www.saladin.vn\/blog\/?p=27968"},"modified":"2026-09-04T10:05:14","modified_gmt":"2026-09-04T03:05:14","slug":"bancassurance-2-0-khi-bao-hiem-khong-con-phai-ban-boi-nhan-vien-ngan-hang","status":"publish","type":"post","link":"https:\/\/www.saladin.vn\/blog\/company-letters\/bancassurance-2-0-khi-bao-hiem-khong-con-phai-ban-boi-nhan-vien-ngan-hang\/","title":{"rendered":"BANCASSURANCE 2.0: Khi b\u1ea3o hi\u1ec3m kh\u00f4ng c\u00f2n ph\u1ea3i b\u00e1n b\u1edfi nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n
\n\n \n <\/span><\/i><\/span>\n C\u1ed9ng t\u00e1c c\u00f9ng Saladin\n <\/a>\n\n
\n <\/i> Newsletter \u2014 Thought Leadership<\/span>\n

BANCASSURANCE 2.0: Khi b\u1ea3o hi\u1ec3m kh\u00f4ng c\u00f2n “ph\u1ea3i b\u00e1n b\u1edfi nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng” m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t t\u00ednh n\u0103ng trong \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng<\/h1>\n
\n T\u00e1c gi\u1ea3: L\u00ea Si Sa<\/strong><\/span>\n <\/div>\n <\/header>\n\n
\n

Trong nhi\u1ec1u n\u0103m, Bancassurance \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean m\u00f4 h\u00ecnh m\u00e0 Relationship Manager l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i ng\u00e2n h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m. Nh\u01b0ng khi h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ecbch chuy\u1ec3n l\u00ean digital banking, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 “l\u00e0m sao b\u00e1n th\u00eam b\u1ea3o hi\u1ec3m” m\u00e0 l\u00e0 “l\u00e0m sao \u0111\u1ec3 b\u1ea3o hi\u1ec3m xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac, ngay trong h\u00e0nh tr\u00ecnh s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng”. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang Bancassurance 2.0<\/strong>.<\/p>\n

\n \n M\u1ee5c l\u1ee5c\n <\/i><\/span>\n <\/summary>\n